Lead & Opportunity Management
Mage helps marketing and sales teams unify CRM, engagement, and transactional data into reliable workflows, delivering consistent insights on pipeline and performance.
Turning CRM and engagement data into actionable insight
Sales and marketing data often resides in CRMs, email platforms, advertising systems, and analytics tools. Fragmented data makes it difficult to understand pipeline health, conversion rates, or campaign impact.
Mage orchestrates these sources into repeatable workflows, providing dashboards and datasets that give teams confidence in their metrics.
What this enables
Track leads from acquisition to closure
Measure campaign impact on pipeline
Identify bottlenecks or drop-offs in the sales funnel
Feed dashboards for sales and marketing leadership
How a workflow runs
Ingest CRM, engagement, and transactional data
Normalize lead and opportunity identifiers
Calculate conversion, velocity, and engagement metrics
Deliver dashboards and datasets
Monitor workflow reliability
Outcomes for teams
✔ improved visibility into pipeline
✔ faster campaign adjustments
✔ better alignment between marketing and sales
✔ reliable performance reporting
Why marketing & sales teams choose Mage
Aligns marketing and sales insights
Ensure teams operate from shared data.
Automates reporting workflows
Reduce manual data preparation and reconciliation.
Unifies campaign, CRM, and revenue data
Create a consistent view of the customer journey.
Improves attribution & performance analysis
Deliver reliable metrics for decision-making.
Supports analytics and growth modeling
Provide clean datasets for forecasting and optimization.
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