Measuring and optimizing marketing spend

Marketing spend spreads across multiple platforms: paid search, social ads, email campaigns, and analytics tools. Disconnected data makes attribution challenging.

Mage creates reliable workflows that unify these sources, providing dashboards and metrics to measure impact, optimize spend, and inform strategy.

What this enables

• Track marketing performance across channels

• Calculate ROI and cost per acquisition

• Deliver dashboards for campaign management

• Support budgeting and planning decisions

Outcomes for teams

✔ clearer view of marketing ROI
✔ faster optimization of campaigns
✔ consistent performance reporting
✔ informed budget allocation