Understanding shoppers to improve experience

Customer data often lives in multiple silos: loyalty programs, e-commerce platforms, POS, and analytics tools. Without unified data, personalization is slow, incomplete, or inconsistent.

Mage creates workflows that integrate these sources, producing reliable datasets for targeting, segmentation, and recommendation systems.

What this enables

• Track customer purchase history and behavior

• Segment audiences for marketing campaigns

• Deliver data to personalization engines and analytics tools

• Support loyalty and retention initiatives

How a workflow runs

1. Ingest CRM, transaction, and online activity data

2. Normalize customer identifiers and event types

3. Transform and enrich data for analysis

4. Deliver dashboards and datasets for marketing teams

5. Monitor workflow reliability

Outcomes for teams

✔ more accurate customer segmentation
✔ improved campaign targeting
✔ enhanced personalization and engagement
✔ consistent insights across channels