Create a customer lifetime value (LTV) model

October 5, 2021 · 1 minute read

Annie Pang

Product

Using your customer purchase data, you can build a machine learning model in Mage to estimate how valuable a user is over a finite period of time in the future.

It’s extremely useful to know who your most valuable customers are to make better-informed marketing and sales decisions. Examples include targeting high-value customers with a loyalty program to optimize customer retention and sending high value customers discount campaigns to increase sales.

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